Interim Head of Marketing

Salary: £Competitive Location: Greater London,Central London Job Type: Freelance

Head of Marketing (Interim) – Leading High Street Retailer | London

We’re looking for a highly experienced, commercially driven Head of Marketing (Director-level) to transform marketing into a faster, sharper, product-led engine—one that drives store performance, strengthens the brand and accelerates online growth.

This is a very senior, high-impact leadership role, operating at Director level, with full ownership of the end-to-end marketing agenda. From Own Brand storytelling and supplier-funded campaigns to brand, press, influencer activity and every customer touchpoint—you’ll set the pace, raise the bar and deliver measurable results.

The Opportunity

• Freelance  (initial 9 months)
• Start ASAP
• London-based, 4–5 days per week in the office
• Managing a team of ~20
• Highly competitive  salary and generous package

You’ll lead the shift to a product-first, store-first marketing model.  You’ll bring cohesion to the brand, clarity to both marketing and commercial impact  at pace.

What You’ll Be Doing

• Own the marketing strategy end-to-end, aligning tightly with trading priorities and the commercial calendar
• Build a product-led approach, with a strong focus on Own Brand development and storytelling
• Create powerful supplier partnerships, delivering cohesive, funded campaigns that replace fragmented activity
• Put stores at the heart of marketing, elevating windows, POS, in-store theatre and events to drive footfall and conversion
• Ensure digital supports store performance, creating a seamless, reinforcing customer journey
• Collaborate cross-functionally with Buying, Merchandising and Operations to deliver impactful campaigns

What We’re Looking For

• A senior marketing leader operating at Director level, with strong product marketing instincts and a commercial mindset
• MUST HAVE: Proven High Street retail experience – candidates without this will not be considered
• Proven experience in Own Brand and supplier-led marketing within retail
• Deep understanding of store-based retail and how marketing drives physical performance
• Comfortable working at pace—decisive, resilient and hands-on
• A natural leader who can influence, challenge and inspire at all levels, including senior stakeholders
• Highly analytical, detail-oriented and focused on ROI and performance metrics
• Strong communicator with excellent presentation and stakeholder management skills