Under the new scheme, potential employees can apply to work shorter hours or for a few months a year. PwC then match applicants to relevant projects within the company.
Research conducted by the accountancy firm revealed that nearly 46% of those questioned prioritised flexible working hours and a good work-life balance when looking for a new role.
Chief people officer at PwC Laura Hinton explained: "We already encourage everyday flexibility for our people in how and where they work, but our Flexible Talent Network takes flexible working to a new level, allowing people to choose exactly how they want to work throughout the year.
"People in the network will get to spend their year their way, whether it's because of caring commitments, entrepreneurs supplementing their income, people who want to travel or simply not work all of the year."
In the two weeks after PwC launched this new scheme, more than 2,000 people registered with the initiative.
As well as embracing the gig economy, PwC is also recruiting for its Back to Business return-to-work programme. This six-month paid senior internship scheme is designed to help senior professionals restart their career following an extended break.
Hinton said that offering flexibility in how people work is good for employees, business, the economy and society.
She concluded: "We're likely to see a rise in people transitioning in and out of work throughout their careers and those organisations [that] responsibly support their people to do this will ultimately gain a competitive advantage."
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