Senior CRM Marketing Manager

Salary: £45,000 - £47,500 per annum Location: Greater London,Central London Job Type: Permanent

- Permanent
- Charity
- Central London (hybrid - 2 days per week in office) 
- Up to £47,500

Experienced CRM marketer required to support a charity in delivering audience focused, insight led supporter communications.

ABOUT THE COMPANY

Well known health charity that provides much needed support for people who are seriously ill, including their families.

ABOUT THE ROLE

We're looking for someone to lead this charity's Salesforce Marketing Cloud platform and help shape how they engage with supporters through CRM. In more detail you'll:-

• act as the organisation's Salesforce Marketing Cloud specialist, taking a hands-on role in campaign builds, journey management, segmentation, testing and platform optimisation
• work closely with various other internal teams - fundraising, communications, digital etc - to understand campaign objectives and translate them into effective CRM activity
• own and develop the CRM roadmap, identify opportunities to improve supporter journeys, automation, personalisation and campaign performance
• build strong relationships with stakeholders across the organisation, providing CRM expertise
• line manage and develop a CRM Executive

ABOUT YOU

We're looking to shortlist people with the following profile:-

• recent, hands on experience using Salesforce Marketing Cloud
• strong experience planning, delivering and optimising CRM and email marketing campaigns with measurable results
• excellent stakeholder management skills
• strong understanding of CRM reporting, testing, optimisation and performance measurement
• experience managing or developing team members

NB: You must be able to commit to 2 days per week in a central London office.

You MUST have the right to work in the UK - visa sponsorship is not available.

Sound like your next move? Apply now!
  
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