Salary: £75,000 - £75,000 per annum Location: Greater London,Central London Job Type: Permanent
- JOB TYPE: Permanent
- INDUSTRY SECTOR: Online Marketplace / Classifieds / Digital Media
- LOCATION: Predominantly Remote (1 day per fortnight in Central London Office)
- SALARY: £75,000
Looking for a hands-on data-led consumer acquisition lead with strong SEO/AEO and Paid Media to step into a highly-autonomous growth role with a leading consumer marketplace.
ABOUT THE COMPANY - My client is a leading digital marketplace in the classifieds space, offering a platform where users buy and sell a wide variety of consumer goods, property, local services, and entertainment. While the marketplace covers a diverse range of categories, the majority of advertised services on the platform sit within the adult entertainment and independent companionship sector. As an industry leader in platform safety, they maintain a gold standard for safeguarding, investing heavily in technology and processes to ensure a secure, trusted, and stigma-free space for all advertisers.
- Joining a close-knit marketing team, you will enjoy an entrepreneurial, solution-focused culture, high board-level visibility, and the creative freedom to treat the acquisition department as your own business.
ABOUT THE ROLEWhat you'll be doing
- Lead full-funnel customer acquisition strategies across organic (SEO & emerging Answer Engine Optimisation/AEO) and paid performance channels (Google Performance Max, Meta, Criteo, Affiliates, and offline media)
- Develop and refine complex multi-channel attribution models to track customer journeys, measure channel interplay, and optimise return on ad spend (ROAS) and customer acquisition cost (CAC)
- Line manage and develop the SEO & AEO Manager, establishing clear channel strategies and setting high-impact KPIs for organic search
- Scale acquisition engines and unlock growth opportunities across key European markets
- Present performance, attribution insights, and strategic growth recommendations directly to senior leadership
- Test and deploy rapid experimentation, leveraging modern martech (Google Analytics, Looker Studio, Search Console, SEMrush) and AI-driven bidding tools to drive conversion rate optimisation (CRO).
- Collaborate closely with cross-functional product, tech, and safety teams to align growth campaigns with gold-standard safeguarding and compliance standards.
Why you'll love it here
- True Flexibility: Predominantly work from home with only one office visit every fortnight required in Central London
- Empowering Leadership: Work under a supportive, directional Head of Marketing who trusts you to execute without micromanagement
- High Impact & Autonomy: Have a direct voice at the top table, shaping growth strategy across a multi-million-visitor platform.
ABOUT YOUWhat we're looking for
- Proven track record in acquisition, growth or performance marketing for a fast-growth tech company or online startup
- Strong command of paid media, LLMs, SEO, experimentation design, and funnel analytics
- An innovator, using data to identify and launch new channels for customer acquisition
- Experience building acquisition engines from scratch or scaling channels rapidly
- Analytical mindset with excellent Excel/Sheets and analytical tool capabilities, with experience using data to drive campaign optimisation
- A doer mentality - willing to dive into campaigns, dashboards, or experiments directly
- Excellent communication and project management skills, with the ability to represent Marketing at senior levels.
- Leadership experience, including managing and developing small performance-focused teams.
- Knowledge of the digital marketplace industry is a plus
You MUST have the right to work in the UK - visa sponsorship is not available. Sound like your next move? Apply now!
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