Global Social Media & Influencer Marketing Lead

Global Social Media & Influencer Marketing Lead – Luxury Consumer Products ��
Are you a visionary digital leader with a passion for luxury and a talent for shaping culture? We’re searching for a Global Social Media & Influencer Marketing Lead to define the future of our brand across key platforms and international markets.
Reporting to the Director, Integrated Marketing, you will be the driving force behind a global social and influencer strategy—blending strategic leadership with hands-on execution to deliver measurable impact on engagement, awareness, and sales.

What You’ll Do In this pivotal role, you will:

• Define and lead a global social media strategy across Instagram, Facebook, YouTube, and X, ensuring alignment with brand objectives and growth ambitions.
• Own and lead the global influencer marketing strategy 
• Develop and execute best-in-class influencer campaigns, 
• Identify, contact, and nurture relationships with influencers who authentically align with the brand vision, values, and luxury positioning.
• Oversee influencer campaign budgets, 
• Drive creative innovation, introducing fresh formats, new content approaches, and emerging platform opportunities to enhance reach and engagement.
• Partner closely with regional teams, ensuring the global strategy is consistently executed while empowering local adaptation and excellence.
• Use insights and analytics to measure impact, refining strategies to continually improve performance across channels.

Who You Are

• A strategic, social-first leader with a proven track record in global social media and influencer marketing.
• Experienced in Luxury, Fashion, or Luxury Travel, with deep understanding of premium audiences and elevated storytelling.
• A confident relationship-builder, able to engage influencers, align stakeholders, and collaborate across regions.
• Both visionary and hands-on, capable of crafting strategy while flawlessly executing campaigns.
• A trend champion with a pulse on digital culture, emerging talent, and evolving consumer behaviours.

This is a rare opportunity to shape the global digital voice of a luxury brand—leading bold campaigns, influencing culture, and driving meaningful business impact. You’ll work at the intersection of creativity, strategy, and innovation, helping to define what luxury looks like for a new generation.

This is a perm role- however, If you are a freelancer and available immediately please apply as the business is looking for immediate support - whilst recruiting for the perm position.

If you're ready to elevate a global brand and bring your digital vision to life, please apply today!