Brand Marketing Manager

Salary: £45,754 - £45,754 per annum Location: Greater London,Central London Job Type: Freelance

Opportunity to join a great charity and team to help develop and deliver the charity’s integrated brand marketing activity, working closely with the wider Brand Marketing, fundraising and digital teams as well as other internal and external stakeholders and partners.  You must have experience in the charity sector to be considered. 

12 month FTC
£45,754 FTE
Immediate start

THE COMPANY
Well known charity that provides much needed support for people who are seriously ill including their families.  

THE ROLE
In the role of Brand Marketing Manager, you will be responsible for the planning and execution of multi channel brand focused campaigns.  

This is an exciting time to join the team as the charity has recently relaunched its brand strategy and identity.  The role is varied and busy and will cover any and all of the following: 

• Developing multi channel brand campaigns across all channels including ATL, outdoor and digital
• Management of creative and media agencies incl media planning and buying
• Ensure all campaign activity is consistent with the brand strategy and identity to the external world and has audience insight at its heart
• Develop strategic plans based on audience research and insights including making brand campaign recommendations to senior leadership 
• Oversee brand tracking and performance, reporting on key metrics and making relevant recommendations 
• Work with charity fundraising teams to ensure campaigns, activity and communications that are developed are ‘on-brand’ and rooted in the brand strategy and narrative
• Lead and project manage business-critical projects and manage complex stakeholders, ensuring maximum engagement on projects, facilitating collaborative and efficient decision making
• Provide strategic marketing integration advice for activity and campaigns that aren’t owned by the Brand Marketing team
• Monitor campaign performance and adjust strategies accordingly
• Management and reporting on brand budget

YOU
In order to be shortlisted for the role of Brand Campaign Manager you must have:

• hands on experience of leading B2C brand strategy and ATL and BTL campaigns including implementation of brand guidelines for a charity
• experience of planning and delivering multi channel brand campaigns to a consumer audience incl advertising, outdoor and digital
• experience of managing creative and media agencies
• experience of overseeing brand tracking and reporting
• experience of managing campaign budget
• experience of leading successful marketing campaigns incl. developing structured marketing plans with clear objectives, KPIs and a defined target audience, shaping messaging, measurement, evaluation and reporting
• experience of leading/commissioning research projects to deliver clear insights and actionable findings
• data literacy and be confident in using data to analyse and improve brand and marketing performance

YOU MUST BE ABLE TO COMMIT TO 2 DAYS A WEEK IN A CENTRAL LONDON OFFICE


You must be fluent in English and have the right to work in the UK.

If you can tick ALL the boxes, then please apply online NOW!

NB: You must be eligible to work in the UK
  
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