B2B Marketing Specialist

Salary: £45,000 - £50,000 per annum Location: Homeworking,Homeworking Job Type: Permanent

Are you a driven B2B marketer with a passion for creating impactful campaigns that deliver measurable results? Our client is looking for a B2B Marketing Specialist to plan and deliver multi channel lead generation campaigns. 

This is a hands-on role where you’ll drive campaign strategy, manage execution across multiple channels, analyse and optimise performance.  You'll also work closely with Product Marketing and Sales to drive growth and income. If you're someone who thrives in a fast moving environment and love combining creativity with data-driven insights, this role is for you.

THE COMPANY
Started by an online entrepreneur, this company is now the biggest online automotive brand across several global markets. 

THE ROLE
You’ll be part of a collaborative, high-performing remote team where your ideas and expertise will shape the growth of the UK market.  You will be the sole UK marketing resource so will have the opportunity to showcase your skills in demand generation, automation and content driven campaigns. 

As the sole marketer in the UK, you will need to be a confident, self starter, used to putting together detailed campaign plans for on and offline channels, campaign forecasts, testing strategies etc as well as being able to bring the plan to life - write copy, plan and deliver events, schedule social media posts -  as well as managing the day to day campaign admin.  Experience of marketing online trading platforms or apps will be key. 

In terms of specifics, you'll be involved in and responsible for:

• Strategy: Translate the UK business strategy into effective marketing campaign plans across B2B channels
• Audience: Apply segmentation and personalisation strategies to develop relevant messaging 
• Insights: Keep up with industry trends, competitor activity and customer insights to strengthen campaigns effectiveness
• Campaigns: Plan and deliver multi-channel campaigns (email, onsite merchandising, direct mail, paid display, social) to grow revenue and reduce churn
• Performance: Use marketing automation and analytics tools to test, measure and improve campaigns incl Marketo, Looker, Salesforce and Google Analytics
• Results: Build reports, run A/B tests, and share insights with stakeholders to inform business decisions
• Events: Partner with the events team to coordinate and execute impactful dealer sales events

You'll also work closely with teams both in Ireland and the US including sales, product and business operations.

Managing budgets will be a key part of the role, ensuring they are allocated appropriately to drive engagement and growth.  You'll also need to be confident in analysing and reporting financial KPIs.  

YOU
To be successfully considered for the role of B2B Marketing Specialist, you will need: 

• 5-10 years in B2B marketing in UK or Ireland across automotive or tech sectors
• Hands on experience of delivering demand generation, retention tactics and campaign strategy
• Experience of marketing online trading platforms or apps
• Experience of leading testing and optimising campaigns
• You must be highly numerate with experience of analytics platforms (Looker, Salesforce, Google Analytics) and marketing automation (Marketo preferred)
• Familiarity with CRM, email, and digital marketing tools
• Confident in planning and delivering a range of events including development of marketing support to promote them
• Ability to craft engaging copy across multiple on and offline channels
• You need to be a self starter and used to both planning campaign strategy and delivery as you are the sole UK marketing resource
• Ability to think long-term while delivering measurable short-term results
• Proactive in generating fresh ideas and testing new approaches
• Excellent written and verbal skills for presenting insights and recommendations
• Strong organizational skills to juggle multiple projects and deadlines
• Precision in execution and performance tracking

You must be fluent in English and have the right to work in the UK.

If you can tick ALL the boxes, then please apply online NOW!

NB: You must be eligible to work in the UK
  
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