+of+working+the+freelance+way.gif)
If freelancing is right for you, you’ll absolutely love it, but how will you know if the cap will fit?
Firstly, as a freelance marketer, you’ll have to hit the ground running. Ideally, you should have a track record of at least two years in marketing – so sorry, that means no graduates – and for the majority of Stopgap's freelance marketing jobs, you’ll need to be able to work five days a week.
Aside from the ‘technical’ skills you’ll need for a specific freelance marketing job, you'll also need to have the right attitude. Stopgap has worked with Dr Bob Edenborough, one of the UK’s leading occupational psychologists, to identify eight key competencies of a top marketing freelancer:
Motivation You need to know why you’re freelancing and you need to have an end goal. Freelancing isn’t something you should embark on with a half-hearted attitude. You need to give serious consideration to the ups and downs of this style of working.
Networking As a freelance marketer, you may be on a freelancing assignment for a day, a month or a year. In every case, you’ll need to fit in as part of a team. Getting on with people is paramount to your success as a freelance marketer!
Positivity If you don’t have a can-do attitude, you won’t last long in freelancing. Clients repeatedly ask for our up-beat, energetic and positive marketing candidates when looking to fill a freelance marketing job.
Learning Whilst each assignment will be agreed beforehand, you must keep an open mind and be ready to learn new skills and methods, as well as being able to take on board fresh thinking.
Flexibility Freelancing often throws up surprises and you’ll need to take these in your stride. As a marketing freelancer, you’ll need to be happy to roll up your sleeves and do what has to be done – even if it’s not in your ‘job description’.
Presentation You’re a professional – you’ll be organised, punctual, dependable and smart. You’ll also have to be comfortable adapting your style to fit into the different marketing environments you’ll find yourself in.
Confidence Marketing freelancers need plenty of confidence. You’ll often be in different surroundings and working with new people. The best marketing freelancers speak up and get involved from day one. They know what they can do – but are also happy to own up to what they don’t know!
Communication Getting the job done, getting on with people – it’s all down to good communication. If you know how best to communicate, you’ll hit the mark as a marketing freelancer.
Firstly, as a freelance marketer, you’ll have to hit the ground running. Ideally, you should have a track record of at least two years in marketing – so sorry, that means no graduates – and for the majority of Stopgap's freelance marketing jobs, you’ll need to be able to work five days a week.
Aside from the ‘technical’ skills you’ll need for a specific freelance marketing job, you'll also need to have the right attitude. Stopgap has worked with Dr Bob Edenborough, one of the UK’s leading occupational psychologists, to identify eight key competencies of a top marketing freelancer:
Motivation You need to know why you’re freelancing and you need to have an end goal. Freelancing isn’t something you should embark on with a half-hearted attitude. You need to give serious consideration to the ups and downs of this style of working.
Networking As a freelance marketer, you may be on a freelancing assignment for a day, a month or a year. In every case, you’ll need to fit in as part of a team. Getting on with people is paramount to your success as a freelance marketer!
Positivity If you don’t have a can-do attitude, you won’t last long in freelancing. Clients repeatedly ask for our up-beat, energetic and positive marketing candidates when looking to fill a freelance marketing job.
Learning Whilst each assignment will be agreed beforehand, you must keep an open mind and be ready to learn new skills and methods, as well as being able to take on board fresh thinking.
Flexibility Freelancing often throws up surprises and you’ll need to take these in your stride. As a marketing freelancer, you’ll need to be happy to roll up your sleeves and do what has to be done – even if it’s not in your ‘job description’.
Presentation You’re a professional – you’ll be organised, punctual, dependable and smart. You’ll also have to be comfortable adapting your style to fit into the different marketing environments you’ll find yourself in.
Confidence Marketing freelancers need plenty of confidence. You’ll often be in different surroundings and working with new people. The best marketing freelancers speak up and get involved from day one. They know what they can do – but are also happy to own up to what they don’t know!
Communication Getting the job done, getting on with people – it’s all down to good communication. If you know how best to communicate, you’ll hit the mark as a marketing freelancer.
