Role information

Marketing Insights Analyst

Salary £31,000 - £34,000 -
Role type Client Side, Permanent
Location Greater London
Are you an experienced Marketing Insights Analyst looking for an exciting new challenge in central London?

THE COMPANY


Our client is responsible for the guardianship of England’s historic environment. They champion historic places, helping people understand, value and care for them.


THE ROLE


The Marketing Insights Analyst is responsible for monitoring, measuring, evaluating and reporting on the success of our marketing and content activity.

Reporting to the Digital Communities Manager, you will you generate valuable insights that enable our client to develop content and campaigns that truly engage and inspire its audiences.

You will also champion and support the strategic development of accurate analysis, evaluation and reporting on content and marketing activity, including offline as well as website, email, social, display advertising and integrated campaigns.


YOU


- Experience of detailed reporting for a wide range of activity, using analytical skills to identify trends and translate data
- Experience of using analysis to generate useful insights that can improve the impact of campaigns
- Demonstrable experience of delivering/contributing to market research projects and translating outcomes into workable insights
- Experience of successfully evaluating content marketing programmes
- Experience of turning campaign objectives into KPI dashboards
- Experience of developing plans across existing and new channels
- Significant experience of working with Google Analytics, social media analytics and other tools, including segmentation and creating reports

If this sounds like you, please get in touch today.

Further information

Discipline: Analysis, Marketing Communications
Sector: Travel & Tourism
Posted: 22/8/2019
Ref: LSS-093538
Your specialist

Hi I'm Lee Shortt

If you're ready to apply then I look forward to receiving your application. If you need any more advice, feel free to speak with me.

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