Role information

Head of Digital and CRM

Salary £60,000
Role type Client Side, Permanent
Location Greater London
Senior Digital, CRM and Loyalty expert needed to lead performance marketing, digital and CRM team in central London.


This travel company has recently launched itself in the market providing clean, safe, reliable UK travel with the backing of a large well known business. It's a great time to join as they are building a new marketing team - and this is a new role - so you'll really be able to make your mark.


Reporting to the Marketing Director, you'll manage CRM, performance and digital marketing channels (outside of owned platforms) to influencing customer behaviour, drive digital traffic and increase revenue. Specifically:

Digital strategy: develop and deliver one digital strategy, which integrates all digital channels (outside of owned digital platforms) and connects the digital customer journey seamlessly
Digital Communications: evolve and optimise the performance media plan including PPC and display
CRM: build improved customer relationships, retain customers, grow sales and attract new customers through effective planning and implementation of creative/content and data strategies
Loyalty: lead and manage a programme of work to influence customer and prospect behaviour to achieve sales growth. Own and lead the evolution of loyalty programmes, improving customer and business benefit
Team leadership: you'll be leading a team of seven CRM, loyalty and digital colleagues


To be shortlisted for this role:

You'll have proven experience of leading a significant CRM change programme, implementing new software/tools, instigating changes in ways of working and developing new targeted initiatives to drive customer behaviour change.

You'll have proven experience in driving and exceeding revenue benefits in direct relation to business cases.

You'll be able to provide working examples of a time where you've bought a fresh perspective and thinking to address the challenge of creating customer loyalty/advocacy.

You'll have demonstrable experience of leading teams, budgets and agencies.

If this sounds like you, please get in touch today.

Further information

Discipline: Crm, Digital Marketing
Sector: Travel & Tourism
Posted: 6/2/2020
Ref: LSS-094181
Your specialist

Hi I'm Lee Shortt

If you're ready to apply then I look forward to receiving your application. If you need any more advice, feel free to speak with me.

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