Role information

Social Media Manager

Salary 45,000-50,000
Role type Client Side, Permanent
Location Greater London, North West London
Strong Digital Marketing Manager required to help promote a new cultural neighbourhood and destination for London.

You will plan and execute digital marketing strategy , ensuring key audiences are informed about and engaged with all aspects of the area's offering, from events to shops, restaurants, and residential.

You will ideally have a background in retail, arts and culture, entertainment, food & drink or hospitality. The client is a large property investment and development company based in North West London.

Key responsibilities include:
- digital strategy to support the place-making strategy for the area
- integrated media strategy: define PPC and SEO targets and monitor performance across keyword lists for defined campaign and marketing activity across the mix
- co-develop marketing campaigns, ensuring audience-specific digital marketing tools and channels are utilised to drive visitor attendance to the area
- website management and redesign with an emphasis on user journey (UX/UI), content creation, roll-out, analysis, data capture and social integration
- co-develop the social media strategy and subsequent roll-out plan across Instagram, Facebook, Twitter, YouTube and Vimeo
- manage content, functionality (UX/UI) for destination app including data acquisition and retention strategy
- co-develop the content strategy and subsequent roll-out plan, interpreting data to inform content across web and social media

- advanced knowledge of Google Analytics and Google Data Studio. Knowledge of other digital/social monitoring/keyword tools (e.g. SEMRush, Social Bakers) will be advantageous
- experience generating multi-channel communications for a brand
- experience with WordPress and other CMS platforms
- significant experience managing / developing website(s) and associated digital marketing programmes informing customers / prospects and driving traffic
- agency management experience (UI/UX, design & build, PPC/SEO, Creative
- experience managing CRM, PPC, SEO, e-marketing and content marketing programmes

Apply now!

Further information

Discipline: Digital Marketing
Sector: Entertainment, Hospitality, Retail
Posted: 12/3/2019
Ref: CJS-092484
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Hi I'm Caroline Simmonds

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