Senior Group CRM Executive

Salary: £42,000 - £42,000 per annum Location: Greater London,North London Job Type: Permanent

Do you have at least 2 years of CRM experience within a retail business? If so, read on!

THE COMPANY

Our client is a nationwide retailer of top quality art and craft materials, partnering with some of the leading brands, galleries and institutions across the UK.

THE ROLE

The Senior Group CRM Executive will be a key part of the marketing team, creatively communicating with customers and testing new ideas that engage and ultimately drive revenue. The role offers the opportunity to be creative with both content and data – supporting, influencing and strengthening their customer contact strategies.

You will:
- Work with Buying & Merchandising, Product, Digital, Retail and Marketing teams to ensure campaigns are prepared in good time and filled with engaging content
- Manage acquisition, retention and loyalty email campaigns and strategies
- Support and help shape exciting initiatives and projects including automated customer lifecycle programmes
- Manage the customer database and utilise features of their CRM platform to increase personalisation and send more relevant communications
- Propose new or creative testing initiatives with the aim of increasing engagement and driving sales
- Oversee the CRM Assistant

This role is based in North London, with hybrid working (3 days per week in the office)

YOU

The successful applicant for this Senior Group CRM Executive role will be a competent and creative email marketer and skilled copywriter with experience of creating ad hoc and automated B2C communications and journeys, ideally within a retail business.

You will also:
- Have experience working with an email service provider (ESP) or customer data platform (CDP) – e.g. Ometria, Braze, Klaviyo
- Be results driven and be comfortable working to commercial targets
- Have prior experience working on testing programmes
- Have an analytical mindset and be comfortable using Excel and compiling accurate reporting
- Have the ability to manage a fast-paced and varied workload, prioritise effectively, remain calm under pressure, and have a great sense of humour!

If that sounds like you, apply now!

NB: You must be eligible to work in the UK

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