Salary: to £50,000 p.a. Location: Greater London,West London Job Type: Permanent
Midweight CRM Strategist required for award winning Digital and Creative Agency.
You'll be working for the award winning CX division of one of the most prestigious digital and creative agencies in the world.
Midweight CRM Strategist
Award winning Digital and Creative Agency.
We are looking for an enthusiastic Midweight Strategist with a passion for Customer
Engagement, CRM and Experience strategy to play a pivotal role in a small but growing team of Customer Engagement specialists.
The role is to work across a diverse set of CX-only and integrated accounts: from FMCG to automotive to transport
We're looking for a strategist with particular strength / specialism in CRM / Loyalty.
- Able to provide a point of view on where CRM is heading, and its importance to the marketing mix.
- Have an understanding of lifecycles, the data and platforms that sit behind them and able to articulate these in layman's terms.
- Can demonstrate omnichannel expertise and has worked with clients with different states of CDP maturity.
- Experience working on CRM on the comms side: understanding audience insights, needs and how this translates into effective messaging & segmentation.
- Has had some experience working on loyalty programmes for their clients.
- Experience in creating/briefing detailed and high level contact strategies &
- Familiarity with platforms such as Salesforce Marketing Cloud, Microsoft Azure, etc and what can be achieved through them
Whilst a strong understanding of comms is important we are not looking for a Brand Planner, nor are we looking for a Data Planner. Applicants should be experienced and passionate about customer communications, engagement & digital strategy.