Salary: £80,000 - £95,000 Location: Greater London,Central London Job Type: Permanent
Product marketing expertise sought...
Our client is a leading technology and publishing company that works with the world's leading legal firms. They are now looking for a Head of Product Marketing to lead their product marketing strategy.
The Head of Product Marketing will lead and deliver the product marketing strategy for the existing and new product portfolio. Responsibilities include:
- developing and implementing a robust product marketing strategy
- full operational accountability for the delivery of the marketing strategy and plan, to time, to budget according to processes in place
- being the expert on customers and personas for all products and the expert on competitors and differentiation
- accountability for reporting to the rest of the business on the results of marketing activity and using analytics and problem-solving skills to make necessary adjustments in-year to drive achievement of the revenue targets, ROI and other KPIs
- acting as the conduit between GTM, product development legal market and marketing organisations to lead growth, produce compelling value positioning, customer messaging, sales enablement, internal collaboration, customer engagement and market insight.
The successful Head of Product Marketing will be able to demonstrate their...
- proven ability to collaborate and work cross-functionally within a matrix organisation
- track record of managing growth projects
- track record of developing strategies that drive organisational growth
- gravitas to engage compellingly with customers and influence senior leaders internally
- ability to join the dots and proactively lead
- proven ability to develop deep product and client expertise
- ability to influence others, driving change and improving performance
- experience of market and marketing-based segmentation
- ability to drive market messaging and positioning across multiple channels and audiences.
If you are a product marketing expert and can say yes to all of these requirements, apply online now.