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Salary: £50,000 plus £5k bonus and car allowance Location: Greater London Job Type: Permanent

Digital Marketing Manager needed with property/high-value retail experience for a premium housebuilder. Must have a car.

THE COMPANY

My client is an award-winning property developer with homes across the South East.

THE ROLE

The Digital Marketing Manager is a new role, operating at group level, and fabulous opportunity to really shape the role and progress in a high growth company.

You will support regional Sales teams in designing and executing multi-channel campaigns, delivering high-quality leads to help teams meet their sales targets.

The Digital Marketing Manager role requires a high level of collaboration with regional Sales teams, providing the group with a competitive point of difference that can be more nimble and agile in responding to regional demands, including exploring novel ways to reach our target customers in-line with industry trends.

Key responsibilities include:
- Site level strategy: defining campaigns and target audiences alongside Sales teams
- Website and SEO: management and optimisation to improve conversions and cost per lead
- Paid search and display: design, execution and monitoring, alongside agency
- Email: journey management, campaign design and execution to nudge leads through the funnel
- Social: regular content sharing, growing brand equity with prospective customers
- Collaboration with regional teams to create compelling content, graphics and assets
- Quality control / brand consistency across website and other channels
- Reporting and analytics: campaign performance and creation of actionable insights

YOU

- At least 5 years’ experience designing and implementing digital marketing strategies
- Housing or other high-value retail sector experience highly preferable
- Extensive use of Google Ads, Analytics, Search Console and Tag Manager, as well as website CMS software, CRM (Salesforce preferred), email platforms, and other tools to implement strategies
- Use of Excel to analyse campaign data, and PowerPoint to communicate performance and recommendations
- Highly personable and able to communicate with a broad audience, including drafting copy in brand persona
- Strong senior stakeholder management and willingness to travel to the regional offices
Please only apply for this role if you are eligible to work in the UK.
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