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Salary: £65,000 plus bonus and benefits Location: West Midlands,Birmingham Job Type: Permanent

Great opportunity for a digital marketing manager to join this growing business.

THE COMPANY

My client has a reputation built on service, quality and trust, their head office is in the West Midlands and you'll need to be happy coming into the office initially at least 4 days a week to build your knowledge of the business and team. Once relationships are established it's much more flexible but you do need to be able to get to the offices for meetings or when needed.

THE ROLE

As Digital Marketing Manager you'll be responsible for orchestrating digital marketing from digital operations to lead generation for the consumer/end user market to drive growth. This will involve;
- Developing and executing a digital marketing strategy aligned with business objectives taking consumer research and insights into account
- Driving lead generation through leveraging channels such as SEO, SEM, email marketing, affiliations and social media
- Optimising conversion rates through digital touchpoints including website landing pages, ecommerce platforms and lead capture forms
- Overseeing the creation and distribution of engaging digital content including product promotions, educational resources and customer testimonials
- Managing end to end digital marketing campaigns planning to execution to tracking and optimisation
- Collaborating with internal stakeholders from sales teams to customer service teams and external agencies


YOU

To be successful in this role you'll be a data driven digital marketer with proven experience and success in lead generation and ecommerce campaigns. You'll have experience of building teams and have worked at a senior level preferable within a recurring revenues business. You'll have a strong knowledge of SEO/SEM and social media management as well as expertise of google analytics.

You'll also have excellent stakeholder management experience both internally and externally and have experience of working in a complex or multi brand business.
Please only apply for this role if you are eligible to work in the UK.
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