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Salary: £80,000 p.a. Location: Greater London Job Type: Permanent

A CRM Strategy Director is being sought by an award winning creative and digital agency.

THE COMPANY

You'll be working for the award winning CX department of a prestigious creative and digital agency

THE ROLE

We are looking for an enthusiastic Strategy Director with a passion for Customer
Engagement, CRM and Experience strategy to play a pivotal role in a small but growing team of Customer Engagement specialists.

The role is to work across a diverse set of CX-only and integrated accounts: from FMCG to automotive to transport

We're looking for a Strategy Director with particular strength / specialism in CRM / Loyalty.

YOU

CRM/LOYALTY:

- Able to provide a compelling point of view on where CRM is heading, and its
importance to the marketing mix

- Have a full understanding of lifecycles, the data and platforms that sit behind them and able to articulate these in layman's terms

- Can demonstrate marked omnichannel expertise and has worked with clients with
different states of CDP maturity

- Has experience working on or has created loyalty programmes for their clients

- Comfortable in creating detailed and high level contact strategies, business rules and customer journeys

- Familiarity with platforms such as Salesforce Marketing Cloud, Microsoft Azure, etc and what can be achieved through them


DATA STRATEGY & OPTIMISATION

- Well versed in the world of data and performance: comfortable working with Senior Data Practitioners on client and agency side

- Recognises when and where data strategy & analysis would bring additional benefits to an account or project


BUSINESS & MARKETING ACUMEN:

- Demonstrates full understanding of the client's business challenges and able to
develop an appropriate strategy to address them.

- Understanding of eCommerce from product experience and merchandising
perspective.

- Passionate about understanding, dissecting and challenging client briefs - and not
afraid to ask challenging or thought provoking questions.

- Able to add value to clients business through insight and innovative thinking.

- Comfortable inputting into SOWs, suggesting appropriate tasks, methodologies and timings to answer client briefs