Website & Performance Manager

Permanent, full time role in the healthcare sector
2 days in a central London office
Upto £70,000 based on experience plus benefits

THE COMPANY
Our client is a well established private healthcare provider targeting High Net Worth, later living audiences. 

THE ROLE
In this newly created role of Website & Performance Manager, you will report into a Marketing Director and work alongside a marketing team to help shape their digital strategy across web and performance channels. This will involve working alongside and overseeing their external agency partners. 

Day to day, you'll manage the following:

• Lead on any website transformation and migration projects including identifying new opportunities for introducing additional functionality
• Improve website performance, from user journeys and enquiry forms to conversion and technical SEO. Help shape future website development or migration projects
• Improve tracking, tagging, attribution and GA4 reporting so teams can see which channels generate qualified enquiries and what those enquiries cost
• Make sure website forms, CRM and marketing platforms share reliable data, with appropriate privacy and consent controls
• Lead the paid media brief, recommend how to allocate budget and work with agency partners to agree what to test and how to measure it
• Challenge agency recommendations constructively and explain what the data means for colleagues who aren’t digital specialists

This is a hands on, standalone role with no direct reports so you must be able to deliver the below experience yourself. 

YOU
In order to be successfully shortlisted for the role of Website & Performance Lead, you must be able to commit to 2 days in their central London office -please note that this is non negotiable.

You must also have:

• At least five years’ experience in healthcare managing websites/digital products, performance marketing with responsibility for commercial outcomes
• Ideally you will also have experience of leading web transformation or migration projects including content and SEO audits
• Strong paid media knowledge and the commercial judgement to assess plans, question performance and make budget recommendations
• Hands on experience of website optimisation, user experience, conversion and technical SEO, with experience working with developers or specialist partners
• Confidence assessing GA4, tracking, attribution and dashboards, plus a good understanding of CRM integrations and how data moves between platforms
• Experience managing agency, supplier or client relationships and turning technical findings into clear decisions

You must be fluent in English and have the right to work in the UK.  Sponsorship is not an option.

If you can tick ALL the boxes, then please apply online NOW!

NB: You must be eligible to work in the UK
  
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