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The latest Facebook update: What does it mean for marketers?

Another week, another Facebook update...

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Posted: 18 Jan 2018

Clearly defined benefits: the key to attracting top talent

Workplace benefits are a significant draw for employees looking for a new role – especially when those benefits are clearly labelled, explains an article on HR News...

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Posted: 16 Jan 2018

Marketing salary survey – how did your sector fare?

What do you look for in a role? Do you prioritise health-conscious perks like gym memberships and free fruit, or are factors such as flexible working and career progression more important to you? Whatever the motivator, one thing that scores serious brownie points across the board is a good salary...

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Posted: 11 Jan 2018

Latest News

MARKETING AND RECRUITMENT NEWS, VIEWS AND CAREER ADVICE - THE STOPGAP WAY

4 perks of repurposing your content at the end of the year

With Christmas just around the corner, you'd be forgiven if your mind was more preoccupied with mince pies and presents than it was with your marketing strategy. But just because the year is almost...

Posted 14 Dec 2017

Focus on strengths, not weaknesses, in performance reviews says CIPD

Whoever said tough love works obviously hadn't come across a new study by the CIPD. The HR and people development specialists found that the best way to improve and motivate a team is by focusing...

Posted 12 Dec 2017

Marketing predictions for 2018

We know, we know – it's barely December. The festive season may have only just begun, but who doesn't love a good New Year's resolution? Whether it's working off those mince pies...

Posted 7 Dec 2017

Blog Alerts

Five ways to keep your employees motivated this Christmas

Christmas may be all laughs, elves and eggnog outside of work hours, but for employers, the holiday season brings with it a whole host of potential problems. 'Tis the season of last-minute holiday...

Posted 5 Dec 2017

Three reasons to use X Data

Data is a marketer's best friend, but have you heard of X Data? Generally, data can only tell us about what has already happened. It's a catalogue of past behaviours, which on first impression...

Posted 30 Nov 2017

Aviva gives all employees 26 weeks' worth of paternal leave

This week, insurance company Aviva unveiled its plans to allow all employees – irrespective of gender, sexual orientation or how they became a parent – 26 weeks' worth of leave following...

Posted 28 Nov 2017

Emotion, not deals, is the key to Black Friday email success

The Christmas decorations may already be up, and the yuletide songs may be playing in every store, but there's still one big retail event to hit marketers before we can curl up by the fire and...

Posted 23 Nov 2017

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Employees offered volunteering opportunities are 13% happier

Free food, flexible working and regular days out of the office are three common perks employers offer their teams in a bid to boost morale. However, a recent study from social platform Neighbourly...

Posted 21 Nov 2017

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