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ABC of marketing news - week ending February 24th 2017

Posted: 27 Feb 2017

ABC of marketing news


Accenture acquired leading German digital agency SinnerShrader.


Bauer Media gave radio listeners backstage access in a partnership with the Brit Awards.


British Airways launched a social media campaign to share #unforgettable holiday moments.



ESI Media announced a city-wide culinary festival with the London Evening Standard Food Month.


Everton FC agreed a media partnership deal with golf championship The Open.


John Cleese was enlisted for We Fight Any Claim’s first ever marketing campaign.


Johnny Vegas teamed with online betting company Leo Vegas for comedic double ambassador spot.


Kraft Heinz abandoned its contentious takeover bid for consumer goods rival Unilever.


Lancôme’s latest campaign focuses on the power and diversity of women to mark the extension of its foundation range.



Land Rover cut ties with All Blacks star Dan Carter following a drink driving charge he received in Paris.


L'Oreal and the Prince's Trust came together to build young people's confidence in we are 'All Worth It' campaign.


Lucky Generals sold to TBWA for an undisclosed sum.


MailChimp partnered with Droga5 as part of it first major campaign.



McDonald's and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant.


Morrisons tapped into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial pie tasting role.


Nike's golfers wore all-black at the Genesis Open in support for 'Equality' campaign.


O2 agreed a deal to extend its naming rights of its London entertainment venue.


Sainsbury’s appointed Portas, the creative agency run by retail guru Mary Portas, to assist in re-establishing its Tu clothing brand and launch a new homeware brand.


Sainsbury’s worked with creative agency Gravity Road for its latest #fooddancing campaign which includes appearances from celebs such as Tom Daley, Ellie Simmons, Bake Off winner Selasi Gbormittah and Louise Redknapp.


The Advertising Standards Authority launched a crackdown on ‘misleading’ auction house adverts with six companies snared for promoting exaggerated claims.


'This Girl Can' returned with empowering campaign narrated by civil rights icon Maya Angelou.



Typhoo Tea selected McCann Manchester as its lead creative agency with immediate effect, following a competitive pitch.


Vans is putting cultural influencers at the heart of its latest global campaign which seeks to showcase the diversity of its 'Off the Wall' tagline and position it as a broader lifestyle brand.


We Love Digital is offering stimulating stories that children can access through their love of tech.


WhatsApp launched a new WhatsApp Status update.


Yahoo partnered with premium UK publishers The Telegraph, The Guardian, The Independent, The Evening Standard and Hearst UK for content distribution deals.


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