27 Aug 2019
Marketing might be perceived as a glamorous and creative industry to get into but it’s also renowned for its long hours and late nights.
The truth is, employees, don’t want to sacrifice their personal lives in pursuit of large salaries. And that culture of long hours could be turning away more people from marketing than we realise.
New research by luxury travel providers eShores has revealed that 91% of Brits consider the number of holidays offered by a potential employer the most important factor when looking for a new role. Unsurprisingly, salary was the number one consideration for job applicants (98%). However, the desire for a good holiday allowance among those surveyed came above a pension plan (89%) and opportunities for promotion (78%).
The survey of 2,000 people also looked at the effect someone can feel after getting back from a holiday. The results make interesting reading for employers in all industries.
Of those questioned, 39% felt more motivated and 43% felt more productive after a holiday, compared to 24% and 28%, respectively, of those who hadn’t been away.
There is also a clear link between employee holidays and mental health. Around 46% of those who’d been on holiday reported having good mental health afterwards, compared to 34% who hadn’t. While almost half (48%) of people who had been away reported feeling happy once they were back.
Looking at the findings of the study in relation to the World Happiness Index reveals that the higher the holiday allowance, the happier the nation. For example, Finland, Denmark and Norway take the top three ‘happiness’ spots, and all three have a legal minimum of 25 days annual holiday allowance. The UK, which has the EU legal minimum of 20 days, came in tenth place.
Marketing professionals are renowned for working long hours and not taking their full holiday allocation. Companies expect big results from their marketing teams, but meeting those demands can leave marketers feeling frazzled.
Everyone experiences work-related stress; the key is knowing how to prevent that busy feeling turning into mental exhaustion and burnout.
Making sure you get enough sleep, exercise, laughter and sociability in your life are all important, as is having time away from your desk (aka a good allocation of annual leave) to achieve those things.
Speaking about the study, Gavin Lapidus, co-founder of eShores, said: “The survey proves the importance of holiday allowance, so businesses must offer a strong package in order to attract and retain the best talent.”
He continued: “The benefits to productivity and general health when going on holiday show how important it is to facilitate and encourage an annual holiday.”
91%of Brits consider the number of holidays offered by a potential employer the most important factor when looking for a new role.