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Emotion, not deals, is the key to Black Friday email success

The Christmas decorations may already be up, and the yuletide songs may be playing in every store, but there's still one big retail event to hit marketers before we can curl up by the fire and get into the festive spirit...

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Posted: 23 Nov 2017

Employees offered volunteering opportunities are 13% happier

Free food, flexible working and regular days out of the office are three common perks employers offer their teams in a bid to boost morale...

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Posted: 21 Nov 2017

Google named the most trusted advertising platform

Ever wondered where you should invest your ad spend? Well, ponder no longer – a new survey by brand intelligence research company Survata has quizzed the masses to find the most popular platform for ads...

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Posted: 16 Nov 2017

Latest News

MARKETING AND RECRUITMENT NEWS, VIEWS AND CAREER ADVICE - THE STOPGAP WAY

Emotion, not deals, is the key to Black Friday email success

The Christmas decorations may already be up, and the yuletide songs may be playing in every store, but there's still one big retail event to hit marketers before we can curl up by the fire and...

Posted 23 Nov 2017

Employees offered volunteering opportunities are 13% happier

Free food, flexible working and regular days out of the office are three common perks employers offer their teams in a bid to boost morale. However, a recent study from social platform Neighbourly...

Posted 21 Nov 2017

Google named the most trusted advertising platform

Ever wondered where you should invest your ad spend? Well, ponder no longer – a new survey by brand intelligence research company Survata has quizzed the masses to find the most popular platform...

Posted 16 Nov 2017

Blog Alerts

Worrying: over a third of workers unhappy in current job

The Christmas adverts are on the telly and the decorations are out, meaning that the holidays are just around the corner. But away from the merriness and cheer, many of us find that this time of year...

Posted 15 Nov 2017

Are you currently working for "free"?

Lead Consultant Christine Ebeling Long digs into the gender pay gap... If you’re female you may well be. The gender pay gap continues to get a lot of press in the UK but are things improving?...

Posted 14 Nov 2017

Are you measuring the wrong metrics for social ROI?

The world of social marketing is in flux. While this makes working in the industry exciting, it also means that there's a lot to keep up with. Which KPIs should you look at? How does social media...

Posted 9 Nov 2017

One in five workers unhappy with their job

As many as one in five adults are unhappy with their current job, a recent study conducted by UK Power has found. The energy comparison site quizzed British workers over what areas of their lives they...

Posted 7 Nov 2017

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