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22 Jun 2023

Welcome to our June Marketing Digest - where we pick out some of our favourite marketing campaigns we've seen!

Check out what we loved this month:

 

 

Getting Honest about Breast Cancer

 

 

Breast Cancer Now have teamed up with BMB and award-winning photographer James Day to create a brilliant extension of their ‘Real Talk’ campaign. It’s a really eye-opening campaign that goes beyond the face of cancer, to reveal internal thoughts and feelings from those who have been through this themselves. The aim is to get more people talking about the experiences they’ve had, and offer open and honest support. 

 

 

 

O2 Saves Your Summer

 

 

It’s summer holiday season once again…where does the time go?!


VCCP and O2 have teamed up for yet another brilliant instalment in their roaming series. This time, the famous robot Bubl is on a flight, and looks on in horror as his fellow passenger switches her data roaming off. From here, we can see plenty of brits abroad struggling for directions, translations and taxi rides home. Thankfully Bubl is on hand to show them that O2 offers free EU roaming, and everyone can go about their holiday. Set to Lizzo’s ‘Phone’ rap, the catchy ad certainly draws you in.  

 

 

 

 

London Takes Pride

 


TMW Unlimited have teamed up with Pride in London to show their allyship for the trans community. The campaign, titled ‘Never March Alone’ was created after a series of backlash from politics and the media, to emphasise the support that the LGBTQIA+ community do have. It depicts transgender people as they are – people with lives, jobs, friends and families. This is such an uplifting and empowering campaign, perfectly timed ahead of this year’s Pride in London on Saturday 1st July!

 

 

#CleanTok becomes a Craze

 

Tiktok and Unilever have come together in what seems like an unlikely partnership, to jump on one of the biggest hashtags on the app. #CleanTok has become a staple on the platform, where people share tips and tricks on how to get your home gleaming. At current, the hashtag has 80.5 billion views. As part of the partnership, Tiktok and Unilever have partnered with some notable #CleanTok influencers, and created a #CleanTok ‘hub’, which will house all of it’s sparkling content. The partnership aims to educate, entertain and encourage users to get involved in cleaning initiatives.

 

Who’d have thought we’d all be getting excited about cleaning?! Not us, but we're here for it. 

 

 

 

 

Did you see a campaign this month that caught your eye? Let us know on our socials:

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