07 Sep 2022

Welcome to this month's Agency Digest, a monthly look at the world of Creative & Marketing Agencies from us, the dedicated Agency Talent Team at Stopgap. 


We're highlighting some of our favourite recent campaigns by some of the best agencies out there, big and small! Oh, and letting you know about our latest wonderful agency roles of course! Here's some of our favourite campaigns from the last few weeks:


McDonalds Monopoly is back


For the 16th time, McDonalds are putting themselves back on the property ladder with 'Double Peel' Monopoly. This year, agency The Marketing Store are helping McDonalds to ramp up the excitement by offering double prizes by peeling back on the app, with a nifty strapline 'PEEL on pack, then PEEL in app'. By filling up your digital wallet with not only a chicken legend, but Park Lane and Mayfair too, you can win the chance to 'Digital Peel' and collect even more prizes than ever before. The Marketing Store have developed the entire campaign strategy from visual designs and packaging right through to the game mechanics and gameplay itself. What a project!

P.S The app launches TODAY, so go grab yourselves a double cheeseburger and chips (or whatever takes your fancy!) and dig into the rest of our blog. 



Sign with Fingers Big and Small


We couldn’t not share a really wholesome collaboration from VCCP with Cadburys and the National Deaf Children’s society. This campaign encourages togetherness, inviting the nation to sharpen up their BSL so the deaf community don’t miss out, and share some Cadburys Fingers. The advert shows a teenage girl signing to the camera whilst her mum potters around the kitchen. At points in the advert, words are hidden from the screen by her mum or brother getting in the way, and the kettle boiling. This demonstrates one of many ways in which deaf people can be left out of certain situations. 

But it’s not just a visual campaign, as the ad finishes with a link to some short BSL lessons where you can learn some classic ‘everyday’ phrases such as ‘fancy a cuppa?’. You can discover resources for deaf awareness and advice, and additional learning tools to help nail your BSL. We love this campaign as it feels really meaningful and thought-provoking. 



Birds Eye Bashes KFC


McCann London have created a bold new campaign for Birds Eye, putting KFC on the backburner in their ‘green cuisine’ push. A billboard has been aptly half-placed over what was an advert for KFC, with the ‘Finger lickin good’ slogan peering over the top. Birds Eye alludes to this slogan by saying ‘It doesn’t have to be chicken to make you wanna lick your fingers’. It’s certainly very cheeky and eye catching!



Clubcard pays the bills 


Tesco has launched it’s latest Tesco Mobile campaign with BBH London, in a bid to help the UK keep it’s phone bill costs down. Branding themselves as the 'supermarket mobile', you can use Clubcard points to pay the bills. The ad is relatively simple, picturing a Tesco shopping trolley cruising down the streets towards a Tesco Mobile store, coincidentally knocking into someone whose bill has just gone up. The new campaign comes at a time where everyone is looking at how to cut down on the cost of their bills. It cuts the faff, and we like that.




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