Professional services includes accountancy, law, architecture, management consultancy; business services include transport and logistics, exhibitions and conferences, staffing and recruiting and specialist marketing consultancies.
Professional services, being partner led organisations tend to want candidates from similar environments with strong stakeholder management skills. Business services tend to be more flexible in candidate experience and skill set, although will still want strong b2b marketers. Marketing often has a business development element within professional services. And all areas look for broad marcoms experience, with strong digital skills. Thought leadership and content driven marketing expertise are also high on the agenda as well as event logistics and event marketing.